Best Keap Alternatives 2026

Why People Look for Keap Alternatives

Keap (formerly Infusionsoft) built its reputation as the small business automation platform. For years, it was one of the few tools that combined CRM, email marketing, and sales automation in a single package aimed at businesses with 1-25 employees. But the landscape has changed dramatically. Competitors have caught up on automation, and Keap’s pricing model—combined with a few persistent frustrations—has pushed a lot of longtime users to explore other options.

I’ve personally helped 15+ businesses migrate off Keap in the last two years. The reasons are remarkably consistent.

Why Look for Keap Alternatives?

Pricing That Doesn’t Scale Well

Keap’s current pricing starts at $249/month for 1,500 contacts on their base plan. That’s workable for a small business doing solid revenue, but it gets uncomfortable fast. Every additional 500 contacts costs roughly $29/month. A business with 10,000 contacts is paying around $350-400/month before adding any users.

Compare that to ActiveCampaign at around $79/month for 10,000 contacts on their Plus plan, or Brevo where you can store those contacts for free and only pay for email sends. The math doesn’t favor Keap once your list grows.

The Infusionsoft Legacy Tax

Keap rebuilt their interface, but the bones of Infusionsoft still show through. The campaign builder—while powerful—requires a specific way of thinking that doesn’t click for everyone. I’ve watched business owners spend 3-4 hours trying to build an automation that would take 20 minutes in ActiveCampaign or HubSpot.

The old “campaign builder” terminology, the tag-based system that can spiral into chaos without discipline, and the occasional janky UI element all remind you that this platform has layers of technical debt.

Limited Native Integrations

Keap’s marketplace has around 250 integrations. HubSpot has 1,600+. Zoho connects natively to 45+ of its own apps. For businesses using modern tools like Notion, Slack, or niche industry software, Keap often requires Zapier as a middleman—which adds both cost and complexity.

Email Deliverability Concerns

This one’s anecdotal but consistent. Several clients I’ve worked with reported declining open rates on Keap compared to what they achieved after migrating to ActiveCampaign or Brevo. Independent deliverability tests from EmailToolTester have ranked Keap in the middle of the pack, while ActiveCampaign and Brevo consistently rank in the top tier.

Feature Gaps in the Rebuilt Product

When Keap moved away from the full Infusionsoft product, they simplified—sometimes too much. The reporting is basic. A/B testing options are limited. The landing page builder exists but feels like an afterthought compared to dedicated tools. If you’re coming from old Infusionsoft and expecting the same depth, the newer Keap plans can feel like a downgrade in certain areas.

HubSpot

Best for: Growing teams that want a free starting point and strong marketing tools

HubSpot is the most common destination I see for businesses leaving Keap, and the reasons are straightforward. The free CRM is genuinely useful—not a demo or a trial, but a working CRM with contact management, deal tracking, email templates, and basic forms. For a small team testing the waters, that’s hard to beat.

Where HubSpot really outshines Keap is the user experience. The interface is clean, modern, and consistent across modules. New team members typically get productive within a few days rather than the week or two Keap usually requires. The drag-and-drop email editor, workflow builder, and reporting dashboards all feel like they were designed in the same decade.

HubSpot’s marketing tools are also a clear step up. The blog hosting, SEO recommendations, social media scheduling, and ad management give you capabilities that Keap simply doesn’t offer. If your business relies heavily on inbound marketing, HubSpot was built for exactly that.

Here’s the honest trade-off: HubSpot gets expensive at scale. The Professional tier ($890/month) is where you unlock the good automation features—things like branching logic, A/B testing in workflows, and custom reporting. That’s a significant jump from Keap’s $249/month. And HubSpot charges for marketing contacts, so a 10,000-contact database at Professional tier runs about $990/month total. You’re trading Keap’s pricing frustration for a different kind of pricing frustration.

My recommendation: HubSpot makes sense if you’re planning to grow beyond 5-10 employees and want a platform that scales with you. Start on the free tier, move to Starter ($20/month/seat), and only jump to Professional when you’ve genuinely outgrown the basics.

See our Keap vs HubSpot comparison

Read our full HubSpot review

ActiveCampaign

Best for: Email-heavy businesses that need sophisticated automation on a budget

If your primary reason for using Keap is the automation—the ability to build complex, multi-step sequences triggered by specific behaviors—ActiveCampaign is probably your best alternative. It matches or exceeds Keap’s automation capabilities at roughly half the price.

ActiveCampaign’s automation builder is visual and intuitive. You can create sequences with if/then branching, wait conditions, goal tracking, and split testing without needing to understand Keap’s tag-heavy logic. I’ve rebuilt Keap campaigns in ActiveCampaign in about 60% of the time the originals took to create. The platform also supports site tracking, event tracking, and lead scoring out of the box—features that require workarounds or higher-tier plans in Keap.

Email deliverability is where ActiveCampaign really differentiates. In independent testing by EmailToolTester and MailerLite’s benchmarks, ActiveCampaign consistently ranks in the top 2-3 for inbox placement rates. If your business depends on emails actually getting opened, this matters more than any feature comparison.

The limitation is the CRM. ActiveCampaign added CRM functionality, and it works—you can manage pipelines, track deals, and assign tasks. But it feels like a secondary feature rather than a core one. Pipeline views are basic. Reporting on sales activity is limited compared to Keap or HubSpot. If your sales team lives in the CRM all day, they’ll probably want more.

Pricing is ActiveCampaign’s strongest selling point against Keap. The Plus plan at $49/month for 1,000 contacts includes CRM, automation, landing pages, and lead scoring. At 10,000 contacts, you’re looking at roughly $159/month—less than half of what Keap charges for comparable functionality.

See our Keap vs ActiveCampaign comparison

Read our full ActiveCampaign review

GoHighLevel

Best for: Agencies and service businesses wanting an all-in-one platform

GoHighLevel is an interesting Keap alternative because it takes the “all-in-one” concept further than Keap ever did. Where Keap gives you CRM, email, and basic automation, GoHighLevel bundles in a website builder, funnel builder, appointment scheduling, reputation management, call tracking, and even a course/membership hosting tool.

For service businesses—especially agencies, coaches, consultants, and local businesses—GoHighLevel replaces a stack that might include Keap + Calendly + ClickFunnels + a review tool. The math often works out favorably. Instead of paying $249/month for Keap plus $15/month for Calendly plus $97/month for ClickFunnels, you’re paying $97-297/month for everything.

The flat-rate pricing model is GoHighLevel’s biggest advantage over Keap for contact-heavy businesses. The $97/month Starter plan and $297/month Unlimited plan both include unlimited contacts. No per-contact surcharges. No surprise bills when your list grows. For businesses with 5,000+ contacts, this alone can save $100-200/month compared to Keap.

The trade-off is polish. GoHighLevel tries to do everything, and some things it does better than others. The email builder is functional but not as refined as Keap’s. The CRM works but lacks the depth of customization you’d get from HubSpot or Zoho. The interface is busy—there are so many features that new users often feel overwhelmed. I typically tell clients to expect 2-3 weeks of ramp-up time before the team feels comfortable.

GoHighLevel also has a strong agency angle. The $497/month SaaS plan lets you white-label the entire platform and resell it to your clients. If you’re an agency currently managing Keap instances for multiple clients, this could be a significant revenue opportunity.

See our Keap vs GoHighLevel comparison

Read our full GoHighLevel review

Zoho CRM

Best for: Cost-conscious teams that want a full business suite

Zoho CRM is the alternative I recommend when businesses are frustrated with Keap’s pricing but still need genuine CRM depth—not just email automation with a contact database bolted on.

At $23/user/month for the Professional tier, Zoho CRM gives you pipeline management, workflow automation, email integration, web forms, and reporting. But the real value is the Zoho ecosystem. Zoho One ($45/user/month) gives you access to 45+ applications: Zoho Books for accounting, Zoho Invoice for billing, Zoho Desk for customer support, Zoho Projects for project management, and Zoho Campaigns for email marketing. That’s an entire business operating system for less than Keap’s base plan.

The automation in Zoho CRM is solid. You can build workflow rules with multiple conditions, create approval processes, set up scoring rules, and trigger actions across Zoho apps. It’s not as visually intuitive as Keap’s campaign builder—you’re working with rule-based logic rather than a drag-and-drop canvas—but the capability is there. Blueprint, Zoho’s process management tool, lets you define and enforce sales processes in a way Keap can’t match.

Customization is another area where Zoho outperforms Keap. Custom modules, custom fields, custom layouts per team, custom buttons that trigger webhooks—Zoho gives you building blocks that Keap’s more opinionated structure doesn’t. For businesses with unique workflows (real estate, manufacturing, professional services), this flexibility matters.

The honest limitation: Zoho’s email marketing and automation aren’t as tightly integrated as Keap’s out of the box. You’ll likely use Zoho CRM alongside Zoho Campaigns (or even a third-party email tool), and the connection between them requires some setup. The UI, while improved significantly in recent years, still feels more utilitarian than HubSpot or Keap. It works. It just won’t win design awards.

See our Keap vs Zoho CRM comparison

Read our full Zoho CRM review

Brevo

Best for: Small businesses that primarily need email and SMS marketing with light CRM

Brevo (formerly Sendinblue) is the right Keap alternative if you’re honest about how you actually use Keap. A lot of small businesses paying $249+/month for Keap are really only using it to send email campaigns, manage a contact list, and run basic automations. If that’s you, Brevo does the same thing for $18-65/month.

Brevo’s pricing model is fundamentally different from Keap’s—and it’s a difference that saves most businesses money. Instead of charging per contact, Brevo charges per email send. You can store unlimited contacts on every plan, including the free tier. A business with 10,000 contacts sending 4 emails per month (40,000 sends) would pay about $25/month on Brevo’s Starter plan. That same database on Keap costs $350+/month.

The email and SMS marketing tools are strong. Brevo’s drag-and-drop email editor is modern and easy to use. The automation builder handles multi-step sequences with conditions, delays, and branching. SMS and WhatsApp marketing are built in with competitive per-message rates (starting around $0.01/SMS in the US). For businesses that communicate across multiple channels, having email, SMS, and WhatsApp in one platform is genuinely convenient.

Brevo also includes a meetings scheduler, basic CRM pipeline, transactional email API, and landing pages. It’s a surprisingly complete package for the price.

The limitation is CRM depth. Brevo’s pipeline management is functional but basic—a few pipeline views, basic deal tracking, limited custom fields. There’s no invoicing or payment processing like Keap offers. If your sales team needs to manage complex deals with multiple stages, custom properties, and detailed activity logging, Brevo’s CRM won’t be enough. You might end up pairing Brevo with a dedicated CRM, which adds complexity.

My recommendation: Brevo is ideal for businesses under 10 employees where marketing communication is the primary need and sales management is handled through simple pipelines or spreadsheets. If that describes you, switching from Keap to Brevo could save you $200+/month immediately.

See our Keap vs Brevo comparison

Read our full Brevo review

Ontraport

Best for: Solopreneurs and info-product businesses that need Keap-like automation depth

Ontraport is the alternative that feels most similar to Keap in philosophy. Both platforms were built for small businesses that want marketing automation, CRM, and e-commerce in one place. If you like what Keap does but not how much it costs or how it does it, Ontraport deserves a serious look.

Ontraport’s visual campaign builder is genuinely good. It maps out your automation as a flowchart with triggers, conditions, delays, and actions. You can see exactly how contacts move through a sequence, where they drop off, and what’s happening at each step. I find it more intuitive than Keap’s campaign builder—especially for visual thinkers who want to see the whole journey at once.

The platform includes features that are particularly valuable for knowledge businesses, coaches, and course creators. Built-in membership site hosting means you don’t need a separate platform like Teachable or Kajabi. Landing pages and forms are included. Payment processing with order bumps, upsells, and payment plans are native. Affiliate management is built in. For a solopreneur selling a $997 course with an email sequence driving sales, Ontraport handles the entire workflow.

Pricing starts at $79/month for 1,000 contacts on the Basic plan, which includes most features. The Plus plan at $147/month (2,500 contacts) adds e-commerce features and a custom CRM object. Compared to Keap’s $249/month starting point, you’re saving $100-170/month for similar capability.

The limitation is ecosystem size. Ontraport has around 50 native integrations—far fewer than Keap’s 250 or HubSpot’s 1,600+. You’ll use Zapier regularly, and some popular tools (like certain accounting software or industry-specific apps) don’t have pre-built connections. The user community is also smaller, which means fewer templates, tutorials, and consultants to choose from. If you need help, your options are more limited.

See our Keap vs Ontraport comparison

Read our full Ontraport review

Quick Comparison Table

Tool	Best For	Starting Price	Free Plan
HubSpot	Growing teams wanting inbound marketing	$20/month/seat (Starter)	Yes — full CRM
ActiveCampaign	Email automation on a budget	$15/month (Starter)	No (14-day trial)
GoHighLevel	Agencies and service businesses	$97/month (flat rate)	No (14-day trial)
Zoho CRM	Budget-friendly full business suite	$14/user/month (Standard)	Yes — up to 3 users
Brevo	Email/SMS marketing with light CRM	$9/month (Starter)	Yes — 300 emails/day
Ontraport	Solopreneurs and info-product businesses	$79/month (Basic)	No (14-day trial)

How to Choose

Here’s how I’d frame the decision based on what matters most to you:

If cost savings are your top priority, go with Brevo. You’ll save $200+/month immediately, and if your CRM needs are light, you won’t miss much. ActiveCampaign is the next best value if you need stronger automation.

If you want the best email automation, ActiveCampaign is the clear winner. It matches Keap’s automation depth, exceeds its deliverability, and costs significantly less. This is the alternative I recommend most often to Keap users who love automation but hate the price.

If you’re planning to scale past 10 employees, HubSpot is the right long-term bet. The free tier lets you test it without commitment, and the platform grows with you from startup to enterprise. Just budget carefully for the Professional tier jump.

If you want to consolidate your entire tool stack, GoHighLevel (for service businesses) or Zoho One (for businesses wanting a traditional business suite) will replace the most tools. GoHighLevel is better for customer-facing service businesses. Zoho is better for businesses that need accounting, project management, and support tools alongside CRM.

If you sell courses, memberships, or digital products, Ontraport is the closest match to Keap with better built-in e-commerce features for knowledge businesses. The membership site and affiliate management alone might justify the switch.

If you need maximum customization, Zoho CRM gives you the most control over fields, modules, layouts, and processes. It requires more setup time, but the result is a CRM that fits your business rather than the other way around.

Switching Tips

Migrating from Keap is manageable, but there are a few things I always tell clients before they start.

Export your data early. Keap lets you export contacts, companies, orders, tags, and notes as CSV files. Do this before you cancel your subscription. Export everything—even data you think you don’t need. I’ve had clients realize three months after migration that they needed old purchase history they didn’t export.

Map your tags to the new system. Keap’s tag-based system is often the messiest part of any migration. Before you move, audit your tags. Most businesses I work with have 50-200+ tags, and half of them are outdated or redundant. Clean up your tagging structure before importing into the new platform. ActiveCampaign uses tags similarly. HubSpot uses lists and properties. Zoho uses fields and scoring. The mapping takes time but prevents chaos later.

Rebuild automations manually. Don’t try to replicate your Keap campaigns 1:1 in the new tool. Migration is a chance to simplify. I’ve seen Keap instances with 30+ active campaigns where 10 are doing 90% of the work. Identify your critical automations (welcome sequence, purchase follow-up, lead nurturing) and rebuild those first. Add complexity only when you’ve confirmed the basics are working.

Plan for 2-4 weeks of overlap. Run both systems simultaneously during the transition. Send emails from the new platform while keeping Keap active for reference. This gives you time to catch issues—broken links, missing contacts, automations firing incorrectly—without losing communication with your audience.

Watch your email deliverability. When you switch sending platforms, your emails come from a new IP/domain reputation. Warm up gradually. Don’t blast your full list on day one from the new platform. Start with your most engaged contacts (opened an email in the last 30 days), send to them for 1-2 weeks, then expand to your full list. This prevents spam folder issues.

Budget for the learning curve. No matter which alternative you choose, your team will be slower for the first 2-3 weeks. Account for this in your timeline. Don’t switch platforms during your busiest sales season. Q1 and Q3 are typically the best migration windows for most businesses.

Cancel Keap at the right time. Keap bills monthly or annually. Check your billing cycle before starting migration. If you’re on an annual plan, time your migration to end when your contract does. I’ve seen businesses pay $2,000+ in unnecessary overlap costs because they didn’t check their renewal date.

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