All CRM Tools
30 platforms reviewed and compared
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⭐ 4.3A sales-focused CRM built specifically for inside sales teams, with built-in calling, email, and SMS so reps never leave the platform.
HubSpot
⭐ 4.3An all-in-one CRM platform combining sales, marketing, service, content, and operations hubs that's become the default choice for growing mid-market companies.
Salesforce
⭐ 4.3The dominant enterprise CRM platform offering Sales, Service, Marketing, and Commerce clouds with deep customization capabilities for mid-market and large organizations.
ActiveCampaign
⭐ 4.2A marketing automation platform with built-in CRM that excels at email marketing, behavioral tracking, and sales automation for small to mid-sized businesses.
Creatio
⭐ 4.2A no-code platform combining CRM and process automation for mid-market and enterprise organizations that want to build and modify their own workflows without developer dependency.
Pipedrive
⭐ 4.2A sales-focused CRM built around a visual pipeline interface, designed for small to mid-size sales teams that want simplicity over feature bloat.
Salesflare
⭐ 4.2An automated CRM built specifically for small and mid-sized B2B sales teams that fills itself in by pulling data from emails, calendars, and social profiles.
Zoho CRM
⭐ 4.2A feature-rich CRM platform that's part of the broader Zoho ecosystem of 50+ business apps, built for small to mid-size businesses that want enterprise-grade capabilities without enterprise pricing.
Bigin
⭐ 4.1A pipeline-focused micro CRM from Zoho designed for small businesses and solopreneurs who need simple contact and deal management without enterprise complexity.
Freshsales
⭐ 4.1An AI-powered sales CRM from Freshworks with built-in phone, email, and chat that's designed for small to mid-sized sales teams who want everything in one place without stitching together integrations.
Less Annoying CRM
⭐ 4.1A deliberately simple CRM built for small businesses and solopreneurs who want contact management and pipeline tracking without complexity or hidden costs.
Microsoft Dynamics 365
⭐ 4.1A modular enterprise CRM and ERP platform deeply integrated with the Microsoft ecosystem, built for mid-market and enterprise organizations that need sales, service, marketing, and operations capabilities under one roof.
Monday CRM
⭐ 3.9A visually-driven CRM built on monday.com's work management platform, designed for teams that want highly customizable boards and workflows without writing code.
Capsule
⭐ 3.8A clean, straightforward CRM built for small businesses and consultancies that need organized contact management without the bloat of enterprise platforms.
Copper
⭐ 3.8A CRM built natively for Google Workspace that automatically captures contacts and interactions from Gmail, Calendar, and Drive without requiring manual data entry.
EngageBay
⭐ 3.8An all-in-one CRM with marketing automation, sales pipeline, and helpdesk tools aimed at small businesses and startups looking for a HubSpot alternative at a fraction of the cost.
Nimble
⭐ 3.8A social-first CRM that automatically enriches contacts from social media and email, built for relationship-driven professionals and small teams.
NetSuite CRM
⭐ 3.8A cloud-based CRM module within Oracle's NetSuite ERP suite, built for mid-market and enterprise companies that need their sales, finance, and operations data living in a single system.
Nutshell
⭐ 3.8A straightforward CRM built for small sales teams that want pipeline management and email marketing in one platform without enterprise complexity.
Streak
⭐ 3.8A CRM built entirely inside Gmail that turns your inbox into a pipeline management tool, ideal for small teams and solopreneurs who live in Google Workspace.
SugarCRM
⭐ 3.8A mid-market CRM platform with strong process automation and a unique time-aware architecture that tracks how customer relationships evolve over time, built for companies that need deep customization without enterprise-tier pricing.
Vtiger
⭐ 3.8An open-source CRM with a full cloud edition that combines sales, marketing, and helpdesk tools for small to mid-sized businesses wanting an all-in-one platform without enterprise pricing.
Bitrix24
⭐ 3.7An all-in-one business platform combining CRM, project management, team collaboration, and communication tools, best suited for small-to-mid-sized teams that want everything under one roof without per-user pricing.
Insightly
⭐ 3.7A CRM with built-in project management that helps small and mid-sized businesses track deals from first contact through post-sale delivery.
Keap
⭐ 3.7A small business CRM with built-in email marketing, automation, and payment processing designed for solopreneurs and small teams selling products or services online.
Oracle CX
⭐ 3.7Oracle's enterprise customer experience suite combining sales, marketing, service, and commerce CRM capabilities, purpose-built for large organizations already invested in the Oracle technology stack.
Maximizer
⭐ 3.5A Canadian-built CRM with cloud and on-premise deployment options, designed for financial advisors, sales teams, and mid-market businesses that need strong contact management and data sovereignty.
Zendesk Sell
⭐ 3.5A sales-focused CRM built natively within the Zendesk ecosystem, designed for teams that want tight integration between their sales pipeline and customer support operations.
Agile CRM
⭐ 3.4An all-in-one CRM combining sales, marketing, and service tools designed for small businesses with up to 50 employees, featuring a generous free tier for up to 10 users.
Highrise
⭐ 2.8A simple, no-frills contact management CRM built by Basecamp (formerly 37signals) for small teams that want to track people and conversations without complexity.