Bitrix24

Bitrix24 is the Swiss Army knife of business software — it tries to do everything, and it mostly pulls it off, though not always elegantly. If your team needs CRM, project management, chat, video calls, and document storage but doesn’t want to juggle five different subscriptions, Bitrix24 is one of the few platforms that genuinely delivers on the all-in-one promise. If you need a polished, focused CRM with world-class reporting, you’ll be frustrated within the first week.

What Bitrix24 Does Well

The free plan is the headline act, and it deserves the attention. Unlike HubSpot, which limits free CRM users in subtle ways, or Zoho CRM, which caps free accounts at 3 users, Bitrix24 gives you unlimited users at $0. That’s not a typo. I’ve set up Bitrix24 for a 22-person marketing agency that ran entirely on the free tier for eight months before upgrading. They had contact management, deal tracking, task assignments, and group chat all functioning without spending a dime. The 5GB storage limit is the main constraint, but for teams that don’t store large files in-platform, it’s legitimately workable.

The flat pricing model becomes a massive cost advantage as teams scale. A 50-person company on the Standard plan pays $99/month total — that’s under $2 per user. Compare that to Pipedrive at $14.90/user/month (that’s $745/month for 50 users) or Salesforce at $25+/user/month. I’ve seen mid-sized companies save $500-800/month by switching to Bitrix24 from per-seat alternatives. The math gets even more dramatic at 100+ users.

The built-in collaboration suite is genuinely useful, not just a checkbox feature. The activity stream works like an internal social network where teams can post updates, share files, and tag colleagues. Video calls support up to 48 participants with screen sharing — it won’t replace Zoom for large webinars, but for daily standups and client calls, it’s solid. I’ve worked with distributed teams that dropped Slack and Microsoft Teams entirely after migrating to Bitrix24’s internal chat. Having your conversations live alongside your CRM data and project tasks creates real context that separate apps can’t match.

The CRM itself covers fundamentals well. You get customizable pipelines, contact and company records, email integration, web-to-lead forms, and basic automation rules. The telephony integration is particularly well-implemented — you can make and receive calls directly from contact records, with automatic logging and call recording. For sales teams making 30-50 calls per day, this eliminates manual data entry that plagues many CRM setups.

Where It Falls Short

The interface is Bitrix24’s biggest problem, and I don’t say that lightly. The left sidebar has over 15 main navigation items. Within CRM alone, there are sub-menus for leads, deals, contacts, companies, quotes, invoices, products, analytics, and more — each with their own sub-sub-menus. New users consistently tell me they feel lost. One client described it as “walking into a cockpit when you just need to drive a car.” Bitrix24 has improved the UI over the years, but the fundamental issue remains: when you build a platform that does everything, finding any one thing takes longer than it should.

The mobile experience is mediocre. The app exists, and it technically works, but it feels like using the desktop version squeezed onto a phone rather than a thoughtfully designed mobile experience. Loading times are noticeably slower than HubSpot or Pipedrive mobile apps. Push notifications can be unreliable — I’ve had field sales reps miss deal updates because notifications arrived 10-15 minutes late. If your team lives on their phones, this is a real concern.

Reporting and analytics are functional but shallow. You get standard pipeline reports, sales funnels, and activity summaries. But creating custom reports that combine CRM data with project data or that slice metrics in non-standard ways requires jumping through hoops. There’s no equivalent to Salesforce’s report builder or even HubSpot’s custom report creator. For data-driven sales managers who want granular visibility into conversion rates by source, rep performance trends, or revenue forecasting with confidence intervals — Bitrix24 will leave you wanting. You’ll likely end up exporting to spreadsheets or connecting a third-party BI tool.

Customer support quality is inconsistent. On the free and Basic plans, you’re mostly relying on documentation, community forums, and chatbot assistance. Even on paid plans, I’ve experienced response times ranging from 2 hours to 2 days for the same severity of issue. The knowledge base is extensive but not always up to date with the latest interface changes.

Pricing Breakdown

Bitrix24’s pricing structure is unusual and worth understanding carefully because it’s genuinely different from most CRM platforms.

Free ($0, unlimited users): You get a functional CRM with contact management, deal pipelines, basic automation, tasks, chat, video calls, and 5GB of shared storage. The main limitations are storage, the lack of marketing automation, and limited CRM analytics. No time limit — this isn’t a trial. For a startup or side project, this is legitimately enough to operate on for months.

Basic ($49/month, up to 5 users): Jumps to 24GB storage and adds a proper online store, payment processing, customer support tools, and expanded CRM features including sales automation. The 5-user cap makes this the odd tier out — it’s designed for very small teams that need more than free but don’t need to seat many people. At $49 flat, that’s $9.80/user, which is competitive but not extraordinary at this team size.

Standard ($99/month, up to 50 users): This is where Bitrix24’s value proposition gets compelling. At $99 for up to 50 users, you’re paying less than $2/user. You get 100GB storage, marketing automation (email campaigns, ad management), online document editing, and expanded CRM analytics. For teams in the 15-50 range, this tier is where Bitrix24 crushes the competition on pure cost.

Professional ($199/month, up to 100 users): Adds the visual business process automation designer, HR tools (time off tracking, work schedules), sales intelligence features, and 1TB of storage. The workflow automation at this tier is genuinely powerful — you can build multi-step approval processes, automated task assignments based on deal stage changes, and custom notification chains.

Enterprise ($399/month, up to 250 users): Multi-branch support, 3TB storage, enterprise-grade security features, and the ability to scale to 10,000 users with higher-tier Enterprise plans. Dedicated account management starts here.

The pricing gotcha: jumping between tiers means adjusting to hard user caps. If you’re at 48 users on Standard and need to add 3 more, you’re jumping to Professional at double the price. Plan your growth accordingly.

All paid plans are billed monthly, with roughly 20% discounts for annual billing. There are no setup fees, and you can switch plans at any time.

Key Features Deep Dive

CRM Pipeline Management

Bitrix24’s deal pipeline uses a Kanban board that’s customizable per pipeline. You can create multiple pipelines for different business lines — I’ve set up clients with separate pipelines for new business, renewals, and upsells. Each deal card shows key fields, next activities, and communication history. Automation rules trigger on stage changes: move a deal to “Proposal Sent” and automatically create a follow-up task for 3 days out, send a notification to the sales manager, and update a custom field. It’s not as sophisticated as Salesforce Flow, but for 80% of sales teams, it handles the job.

The lead-to-deal conversion process is well-thought-out. Leads come in from web forms, email, phone calls, or manual entry. You qualify them, then convert to a contact + company + deal in one click, with all communication history carried over. The distinction between leads and deals (which some CRMs blur) helps teams that run high-volume top-of-funnel operations.

Collaboration Suite

The internal communication tools aren’t an afterthought — they’re core to the platform. Group chat supports channels organized by topic, project, or department. The activity stream functions as an internal news feed where you can post announcements, run polls, or share praise. What makes this different from using Slack alongside your CRM is context: from a chat conversation about a deal, you can click directly into the deal record. From a deal record, you can see all related chat messages.

Video conferencing supports HD calls for up to 48 people with screen sharing and recording. Call quality in my testing has been solid on stable connections, though it degrades faster than Zoom on lower bandwidth. For internal meetings and small client calls, it’s perfectly adequate.

Project Management

This is where Bitrix24 surprises people. The project management module includes task lists, Kanban boards, Gantt charts with task dependencies, time tracking, and workload planning. You can create project templates for repeatable work — I’ve built onboarding project templates for agencies that auto-generate 30+ tasks with dependencies and assignees when a new client deal closes.

The integration between CRM and projects is the real value. Close a deal and automatically spin up a delivery project with tasks pre-assigned based on deal type. This CRM-to-project handoff is something that usually requires Zapier connections between separate tools like Pipedrive and Asana.

Website Builder and Web Forms

Bitrix24 includes a drag-and-drop website builder that creates CRM-connected sites. The sites themselves are basic — you won’t build a marketing masterpiece here — but for landing pages, simple company sites, and contact forms, they work. Web forms feed directly into CRM as leads, with UTM tracking and source attribution preserved.

The live chat widget is particularly useful. Install it on your existing website, and incoming chats create leads in CRM automatically. Chat history is stored on the contact record. For small businesses that can’t justify Intercom or Drift, this is a meaningful capability included at no extra cost.

Business Process Automation (Professional+)

The visual workflow designer on Professional and Enterprise plans lets you build automated business processes without code. You drag and drop conditions, actions, and approvals onto a canvas. I’ve built invoice approval workflows, new employee onboarding sequences, and multi-stage deal approval processes with it.

It’s powerful but has a learning curve. The logic can get complex quickly, and debugging a broken workflow isn’t intuitive — there’s no step-by-step execution log like you’d find in Salesforce Flow or Zoho CRM Blueprint. Expect to spend a few hours getting comfortable before building anything mission-critical.

Telephony

Built-in VoIP telephony with call recording, call routing, and automatic CRM logging. You can rent phone numbers directly through Bitrix24 or connect your existing SIP trunk. Outbound calls launch from contact records with one click. Inbound calls trigger a popup showing the caller’s CRM record. Call recordings attach to the contact’s timeline.

For inside sales teams, this eliminates the need for a separate phone system like RingCentral or Aircall. The per-minute rates are reasonable for domestic calls, though international rates vary and should be checked against your specific calling patterns.

Who Should Use Bitrix24

Budget-conscious teams of 10-50 people who currently juggle multiple SaaS tools. If you’re paying for Slack + Asana + Pipedrive + Zoom separately, Bitrix24 can replace all four at a fraction of the combined cost. The learning curve investment pays off through consolidation.

Agencies and professional services firms that need to manage both client relationships and project delivery. The CRM-to-project handoff alone justifies the platform for this use case.

Remote and distributed teams that want their communication tools living alongside their business data. Having chat, video, CRM, and tasks in one place eliminates the tab-switching tax that kills productivity.

Small businesses on a tight budget who need a real CRM but can’t afford per-seat pricing. The free plan is the most generous in the industry for team CRM usage. Start there and upgrade only when you genuinely need more.

Organizations with data sovereignty requirements that need an on-premise deployment. Bitrix24 offers a self-hosted version — a rarity among modern CRM platforms.

Who Should Look Elsewhere

Sales teams that live in their CRM all day and need a polished, focused deal-management experience should look at Pipedrive or Close. These purpose-built sales CRMs are faster, cleaner, and more intuitive for pure selling workflows. See our Pipedrive vs Bitrix24 comparison for details.

Marketing-heavy organizations that need sophisticated campaign management, A/B testing, and detailed attribution reporting will outgrow Bitrix24’s marketing tools quickly. HubSpot is the obvious alternative here — its marketing automation is leagues ahead.

Enterprise companies with complex data models and reporting needs should consider Salesforce or Microsoft Dynamics 365. Bitrix24’s reporting limitations become painful at scale, and the lack of deep customization options for record types and relationships will frustrate teams with non-standard sales processes.

Teams with low technical tolerance who want a CRM that feels simple from day one. Bitrix24’s breadth means complexity. If your team resists new software, Monday Sales CRM or Pipedrive will get adopted faster.

Mobile-first sales teams who spend most of their day in the field on their phones. The mobile experience simply isn’t competitive with HubSpot or Pipedrive. Don’t make Bitrix24 your primary platform if mobile is the primary interface.

The Bottom Line

Bitrix24 delivers remarkable value for teams that embrace its all-in-one philosophy — the combination of unlimited free users, flat-rate pricing, and genuinely useful collaboration tools is unmatched. The tradeoff is a cluttered interface, average mobile experience, and limited reporting that won’t satisfy data-driven sales leaders. If your priority is consolidating tools and controlling costs, Bitrix24 deserves serious consideration; if your priority is CRM excellence specifically, more focused alternatives will serve you better.

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